How do they know you're not a flake?

How do they know you're not a flake?:

Before your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it's even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures.

  • Do I know this person?

  • Did someone I trust send them over?

  • Where does she work? (Ideo? the FDA? The New York Times?)

  • Has she won an award? Is she famous?

  • Are there typos and is the design sloppy?

  • Are they pestering me?

  • Do I already follow this person online?

  • Does music play when I visit the website?

  • Will my boss be pleased when I bring this project up?

  • Who else is pointing to/referencing/working with this person?

  • Is it too good to be true?

Notice that all of these questions get asked before the idea is even analyzed. Doesn't matter that this might not be fair, it's a hurdle you have to cross.

Not all good ideas are pre-proven, sophisticated and from reliable sources. That's not your fault. Doesn't matter. In a noisy world filled with choices, you can't blame your prospects for ignoring you. I know that you're talented and have a lot to offer, but do they?