TED: Sheikha Al Mayassa: Globalizing the local, localizing the global - Sheikha Al Mayassa (2010): Sheikha Al Mayassa, a patron of artists, storytellers and filmmakers in Qatar, talks about how art and culture create a country's identity -- and allow every country to share its unique identity with the wider world. As she says: "We don't want to be all the same, but we do want to understand each other."